Roam Job Board
Head Of Lead Generation
Description
Head of Lead Generation
About Roam
Roam is the Canadian leader in the emerging car subscription market. Since launching in 2020, we’ve grown rapidly and are now expanding with the vision of becoming the modern automotive group, offering subscriptions, leasing, sales, and fleet management for both consumers and businesses. Our mission is to improve the way people access and own cars because we believe mobility is an essential part of modern life.
Roam is backed by world-class investors including Mantella Venture Partners and Mistral Venture Partners. Roam is profitable, growing fast, and headquartered in Toronto, Canada, with offices and garages across the GTA.
The automotive industry is undergoing a massive transformation, from electric and autonomous vehicles to entirely new mobility models like ours. It’s an exciting time to be shaping the future of transportation in Canada.
Visit Roam’s Website for more information: https://roam.auto/.
The Role
We’re looking for a driven, tech-savvy Head of Lead Generation to own and scale acquisition across all our business lines — from subscriptions and leasing to sales and fleet management. You’ll report directly to one of Roam’s co-founders and have a huge amount of autonomy to make decisions and drive results. This role is both strategic and hands-on: you’ll design the playbook, run the campaigns, optimize acquisition funnels and flows, and manage a sizeable budget to hit aggressive growth targets. You’ll be trusted to oversee the marketing and lead gen P+L, test new channels and tactics, and build growth systems that help Roam scale into new business lines and across Canada.
What You’ll Do
- Build acquisition funnels for all business lines and customer segments.
- Increase consumer and business lead volumes while maintaining or reducing CAC.
- Run and optimize paid campaigns across platforms (Google, Meta, YouTube, etc.).
- Test new channels and tactics to diversify acquisition mix.
- Design and build high-converting landing pages.
- Implement reporting processes to track and share performance.
- Support the sales team with outbound motion, tactics, and materials.
What We’re Looking For
- 5–6 years of experience in growth, demand generation, or marketing.
- Proven track record of scaling lead generation profitably.
- Highly tech-savvy, you're comfortable learning and implementing new tech and tools on your own.
- Proficient in AI tools (ChatGPT, Gemini, etc.) and using them daily in a growth, lead gen, or marketing context.
- Ability to write code is a huge plus.
- Skilled at campaign planning, ad creation, and conversion and performance optimization.
- Comfortable designing your own creatives - from ads to web pages to emails and more.
- Comfortable with CRM customization (HubSpot) and automation tools (Customer.io).
- Strong analytical skills with experience in attribution and analytics platforms (Segment, Mixpanel).
- Strategic thinker who executes quickly and independently.
- Traits: scrappy, action-oriented, optimistic, thick-skinned, curious, and driven.
Our Team, Culture & Values
We’re a tight-knit, ambitious team led by experienced entrepreneurs and operators who have built and exited multiple successful companies. We thrive on solving complex problems, moving fast, and delivering customer experiences that are remarkable.
We value:
- Extreme ownership
- Curiosity and a growth mindset
- A bias toward action
- Scrappiness and resourcefulness
- Collaboration and kindness
- Focus and resilience
- Excellence
- A sense of humour
What We Offer
- Salary: Up to $150k total earnings with performance bonuses.
- Equity in a profitable, fast-growing company.
- 4 weeks paid vacation.
- Comprehensive benefits.
- Flexible work style - in-person, remote, or hybrid.
- Access to a vehicle as part of Roam's employee vehicle program.
- Work with experienced entrepreneurs and operators who have built and exited multiple successful companies.
How to Apply
- Submit your resume and any online profiles or work you'd like to share.
- Rather than a cover letter, submit a short document showcasing specific experience that demonstrates your lead generation abilities (aka Demonstration of Experience 1-Pager).
- Submit a 2-3 minute video introducing yourself and explaining why you’re the perfect fit (aka Personal Intro Video).
Interview Process
- Resume, demonstration of experience 1-pager, and personal intro video submission.
- Phone screen with GM.
- Take-home project and 1-hour discussion about your project.
- Culture fit interview with several Roam team members.
- Job offer.
Compensation
$90,000.00 - $150,000.00 per year