Roam Job Board
Senior Growth Marketer
Description
About Roam
Roam's mission is to improve the way people access and own cars because we believe mobility is an important part of modern life.
With Roam, you can get a car on a monthly subscription with auto insurance, roadside assistance and routine maintenance included. Everything you need to drive in one monthly payment. Get your car delivered right to your door. Cancel anytime. No long-term commitments.
Roam was founded in 2020 and is backed by a number of world-class investors including Mantella Venture Partners and Mistral Venture Partners.
The automotive industry is currently going through a major revolution. From electric and autonomous vehicles to new mobility models like ours, it’s an exciting time to be working on the future of automotive and transportation.
Roam is currently based in Toronto, Canada with offices and garages across the Greater Toronto Area.
Role overview
We are seeking a dynamic and results-driven Senior Growth Marketer to lead our customer acquisition and retention efforts. The ideal candidate will be a strategic thinker with hands-on experience in growth marketing, including digital ad buying, data analysis, and funnel optimization. You will be responsible for developing and executing growth strategies that drive user acquisition, engagement, and long-term loyalty.
At Roam, we believe in recognizing and rewarding high performance. As a senior member of our team, you will have the opportunity to make a significant impact on our growth trajectory. High-performers who consistently deliver results and demonstrate leadership will be given the chance to take on more responsibility, including moving into leadership roles. As we scale Roam across North America, these roles will be crucial in shaping the future of our company, offering a clear path for career advancement and the ability to influence our strategic direction on a larger scale.
Key responsibilities
- Develop and execute comprehensive growth marketing strategies to drive customer acquisition, conversion, and retention.
- Lead and optimize multi-channel marketing campaigns (including paid search, social media, email, and content marketing) to increase brand awareness and drive user growth.
- Manage ad buying on platforms like Google, Facebook, and TikTok.
- Analyze and interpret data from marketing campaigns to measure performance, identify trends, and make data-driven decisions.
- Work closely with product and engineering teams to identify opportunities for growth and optimize the user journey.
- Conduct A/B testing and conversion rate optimization across various stages of the marketing funnel.
- Manage marketing budgets and allocate resources efficiently to maximize ROI.
- Collaborate with the sales team to align marketing efforts with business goals and ensure a consistent brand message across all channels.
- Stay up-to-date with the latest trends and technologies in growth marketing and apply them to our strategies.
Tools, technologies and platforms we use at Roam
- Google Analytics
- Meta Business Suite and Facebook Ads Manager
- Google Ads
- TikTok Ads
- Figma
- Canva
- HubSpot
- Segment
- Customer.io for email and sms marketing
- Mixpanel for analysis
- Builder.io for no-code landing pages and website
Who you are
- Growth Mindset: You are relentlessly focused on growth, always seeking out new opportunities and willing to experiment, iterate, and learn from both successes and failures.
- Data-Driven: You make decisions based on data, using analytics to uncover insights, optimize strategies, and measure the impact of your efforts.
- Creative Problem Solver: You think outside the box to develop innovative marketing strategies that stand out and drive results.
- Customer-Centric: You have a deep understanding of customer behavior, needs, and motivations, and you advocate for the customer in all your work.
- Strategic Thinker: You can develop and execute long-term growth strategies that align with business goals and drive sustainable success.
- Results-Oriented: You are focused on delivering measurable outcomes, with a proven track record of driving user acquisition, engagement, and retention.
- Collaborative: You work effectively with cross-functional teams, including product, engineering, and sales, to align marketing efforts with overall business objectives.
- Adaptable: You thrive in fast-paced environments and are able to pivot quickly when market conditions or business priorities change.
Your background might look something like
- 5+ years of experience in growth marketing, digital marketing, or performance marketing roles.
- High-growth startup or dynamic environments where you’ve had to drive rapid user acquisition and retention.
- Strong understanding of performance marketing, user acquisition, and conversion rate optimization.
- Proficiency in running and optimizing campaigns on platforms like Google Ads, Facebook Ads, LinkedIn Ads, and other digital channels.
- Proficiency in data analytics platforms like Google Analytics, Mixpanel, or Amplitude.
- Proficiency with social platforms such as Instagram, Facebook, TikTok, or X.
- Proficiency in A/B testing and growth experimentation.
- Proficiency in data analysis in tools like Excel or Google Sheets.
- Excellent problem-solving skills and attention to detail.
- Strong communication and collaboration skills, with the ability to work cross-functionally with various teams.
Nice to have
- Experience growing your own company or being the first marketing/growth hire and growing someone else’s company.
- Experience in the automotive or subscription-based service industry.
- Basic coding skills and the ability to design and build web pages.
- Experience working in design tools like Figma and Canva to design your own marketing content.
The Roam team and culture
Great people build great companies. Here are the things we value in our people:
- High integrity: Be honest. Do what you say you’re going to do. Speak up when others won’t. Do the right thing.
- Bias towards action: Take action. Move fast. Get stuff done.
- Extreme ownership: Own everything in your world. Take responsibility for your actions and outcomes, and the actions and outcomes of those within your sphere of influence.
- Seek truth: Pursue the best ideas and solutions with an open mind. Use data to inform your perspective. Build up from a foundation of truth.
- Be kind and helpful: Help and support those around you. Put positive energy into the world.
- Open, honest, and transparent communication: Be direct with feedback in the spirit of helping others improve. Communicate issues and problems when you see them. Have the hard conversations. Praise teammates when they deserve it.
- Strive to be great: Do your best work. Raise the bar and set high standards. Go the extra mile. Encourage and support your teammates to be as great as they can be.
Compensation
$90,000 to $120,000 CAD annual salary to start, depending on the experience and skill of the candidate, with the opportunity for raises based on performance.
Perks and benefits
In addition to your salary, Roam offers other perks and benefits:
- 🏖 4 weeks of vacation to start: Once you complete the probation period, we offer 4 weeks of vacation per year to start, with plans to expand that over time.
- 😀 Comprehensive benefits: We offer a comprehensive benefits package to all our employees. Vision, dental, medication - we’ve got you covered.
- 🏡 Hybrid work: Spend time working closely with teammates and customers at our head office and have the ability to work remotely when appropriate.
- 🚗 Optional access to a vehicle via a discounted Curbo subscription: We offer qualified teammates a discounted Curbo subscription so you can have a vehicle, if you need it.
- 📈 Stock options: Participate in the future success of Curbo as an owner of the business.
Application process
The application process will take approximately 2-3 weeks and will consist of the following stages:
- Phone screen: We’ll spend about 30 minutes getting to know you and answering any questions you have.
- Previous work and portfolio review: We’ll spend 60-90 minutes digging into your previous work and experience so you can demonstrate your abilities and knowledge.
- In-person culture fit interview and meet the team: You’ll come meet the team so we can get to know you better and you can interact with the people you’ll be building Roam with.
- You’re hired!
Compensation
$90,000.00 - $120,000.00 per year